11/20/2023 0 Comments Footage firm video blocks![]() How many hours of footage did you edit from? and the bikes were not blue I could only use specific moments because of that. That became an issue because we were shooting in L.A. We gave them instructions and they knew what to do.Īs someone who lives in New York, I immediately recognized the bulky blue bikes. But the only time that sending the camera out and getting good stuff back worked out was with a crew in New York. ![]() So went to Atlanta and then shot in Tennessee and Alabama, and then we shot in Los Angeles as well. I wanted to make sure the video didn’t feel distinctly like one city or one place. So you did send cameras to some “nonprofessionals”? And so certain ones worked and others didn’t, but the ideas evolved as we went along. So I found a good, cheap camera that we could get a bunch of to send around to cool subjects. The emotion of the song and its lyrics deserved more of a narrative than just chaos and destruction set to the song. I also didn’t want it to feel simply like a compilation of crazy things happening. 1 thing I wanted was for it to feel totally real. We could do whatever we wanted as long as it fit that framework. He listed off some ideas, like maybe there’d be drifting and things on fire, it was pretty loose. Joji had an idea for making a video that would be hand-held, shaky, where you’re following a group of kids and there’s lots of fast cutting and destruction. Streit has all the answers – but there’s only so much he’ll explain. You watch it wondering what’s staged and what isn’t you don’t know where to comfortably laugh. ![]() The video is designed to blur the line between reality and fiction. “My work has the sensibilities of a cartoon, but played in real life” he says.īut “Glimpse of Us” is different. Citing David Lynch Tim and Eric Awesome Show, Great Job! and Malcolm in the Middle as formative influences, he’s attuned to the suburban uncanny and the latent absurdity of TV advertising. After sharpening his skills as an editor and animator, he began working with Diplo and Major Lazer, and has gone on to direct videos for Justin Bieber, BROCKHAMPTON, and Charli XCX, to name a few. Streit began directing low-budget music videos with musician friends from his social network during college. It’s the long-awaited crossover moment for Joji, who has a devoted following but hadn’t yet reached this level of mainstream exposure. The video’s success – it currently has more than 16 million views on YouTube – has contributed to the overall “Glimpse of Us” viral moment, which began on TikTok and led to the single debuting in the top 10 of the Billboard Hot 100 on the chart dated June 25.
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